Funding future innovations – UKI2S speaks to OBN
In a recent article for OBN’s CONNECT magazine, UKI2S provides its insights into early...read more
Guest blog for UKI2S by Richard Anderson, Managing Partner, Sciad Communications
As the COVID-19 pandemic continues, science-based companies are having to adjust their communications strategies
Many start-ups and SMEs involved in commercialising scientific research are trying to hang on to some semblance of normality in these uniquely challenging times. Some are operating with staff dispersed across the country, often in home-offices, trying to preserve their teams and sustain their businesses. They need to continue to innovate where possible, keeping labs open while maintaining social distancing, in some cases products and services have to be delivered to customers and most importantly, staff have to be protected, all while keeping investors on side. Timing is everything – the duration of the enforced measures is affecting every aspect of how businesses operate and will determine how many stay afloat.
Balance is essential
Should we be silent if we’re not contributing directly to fighting COVID-19? For companies to survive, they must keep their customers, staff, investors, suppliers and all other stakeholders informed of their position and how they’re operating. This is the time that businesses need to open up to their staff, in a way they never have before, and discuss the challenges that the company is facing and the measures they’re putting in place to try to protect staff and their future. In unity there’s strength – teams can re-focus, bring new fresh thinking and provide new value not seen before.
How should businesses be communicating at this time?
Business leaders need to be conscious that, right now, no-one wants to be sold to, even if you’re selling COVID-19 PCR test kits – unless you’re working in support of the NHS. This is the time to adapt. Here are five simple considerations to help businesses prioritise corporate and internal communications around COVID-19:
And a couple of simple tips to help you maintain your company brand: